Feem ntau yog tiv thaiv tau. Lawv tshwm sim tsis yog vim tus qauv tsim tsis zoo lossis lub tshuab luam ntawv tsis tu ncua, tab sis vim tias qhov kev npaj theem tau raug kho raws li kev ua haujlwm tsis yog qhov tseem ceeb hauv cov txheej txheem.
Phau ntawv qhia no hais txog dab tsi yuav tsum tau lees paub ua ntejkev cai ntim cov thawvmus rau luam tawm: cov khoom loj, lub thawv qauv, cov khoom siv, kos duab specifications, luam ntawv txoj kev, xov, kom muaj nuj nqis, sampling, thiab ntau lawm ncua sij hawm. Tau txais cov kev txiav txim siab no ua ntej kev tsim khoom pib yog tus nqi tshaj plaws -Qhov zoo tshaj plaws uas koj tuaj yeem ua tau rau kev ntim khoom.
Kauj Ruam 1: Paub meej tias qhov ntev ntawm cov khoom ntim khoom, tsis yog cov khoom nws tus kheej xwb
Ua ntej piav qhia lub tshuab luam ntawv, ntsuas qhov ntim puv puv - cov khoom ntxiv rau txhua yam uas xa hauv lub thawv nrog nws.
Ib qho teeb meem uas peb ntsib hauv kev txiav txim ntim khoom tshiab yog ib qho luv luv ua nyob ib ncig ntawm kev ntsuas cov khoom lag luam liab qab. Hauv kev xyaum, ib lub thawv yuav tsum tau ntim cov ntaub so ntswg, ua npuas ncauj ntxig, phau ntawv qhia, cov tais sab hauv, npuas qhwv, lossis qee zaum ntau yam khoom ntim ua ke. Yog tias cov ntsiab lus tsis suav nrog hauv qhov ntsuas qhov loj me, lub thawv uas tau tshwm sim yuav nruj dhau los ntim kom zoo lossis xoob dhau los tuav cov khoom ruaj khov thaum lub sijhawm thauj mus los.
Ob qhov kev tshwm sim muaj nqi tiag tiag. Ib lub thawv uas loj dua tuaj yeem siv cov khoom siv ntxiv, ntxiv qhov hnyav thauj khoom tsis tsim nyog, thiab tso cai rau kev txav uas tuaj yeem ua rau cov khoom puas. Ib lub thawv uas tsis zoo ua rau cov teeb meem ntim ntawm kab thiab feem ntau ua rau cov khoom puas thaum tuaj txog.
Ntsuas cov txheej txheem ntim tag nrho - suav nrog cov ntawv ntxig thiab cov ntim khoom thib ob - ua ntej muab qhov luv luv rau tus neeg xa khoom.
Daim ntawv qhia txog kev tsim khoom kam rau ua:feem ntau cov ntawv ntim yog tsim nyob rau hauv ± 1-2mm. Rau cov khoom uas yuav tsum tau ib tug meej haum, tshwj xeeb tshaj yog nruj lub thawv nrog kev cai ua npuas ncauj inserts los yog daim ntawv -fitting trays, paub meej tias tus qauv kam rau ua raws nraim nrog cov chaw tsim tshuaj paus ua ntej artwork tiav.
Kauj Ruam 2: Xaiv lub thawv qauv uas phim cov khoom yuav siv li cas
Tus qauv tsim cov neeg siv khoom kev paub dhau los, kev xa khoom xa tuaj, thiab kev teeb tsa kos duab. Nws kuj yog ib qho ntawm cov kev txiav txim siab feem ntau ua lig dhau rau hauv ib qhov project. Xaiv cov qauv tom qab tsim tau pib nquag txhais tau tias rov tsim kho cov duab kos los ntawm kos, vim tias cov thawv sib txawv yuav tsum muaj qhov sib txawv tag nrho.
Ib qho kev nthuav dav ntawm kev sib txawvhom ntim cov thawvthiab lawv cov kev siv ib txwm:
| Box Style | Kev siv yam | Kwv tij muaj zog | Tus Nqi Theem |
|---|---|---|---|
| Ncaj Tuck End (Folding Carton) | Cov khoom muag muag, tshuaj pleev ib ce, ntim khoom noj | Nruab nrab | Tsawg rau nruab nrab |
| Rov qab Tuck End | Pharmaceuticals, cov khoom siv compact | Nruab nrab | Tsawg rau nruab nrab |
| Rigid Box (Lub hau thiab puag / Sib nqus kaw) | Khoom plig hwm, khoom siv hluav taws xob, khoom kim heev | Siab | Siab |
| Mailer Box (E-Flute) | E-kev lag luam, lub thawv rau npe, ncaj qha- rau- khoom xa tuaj | Siab | Nruab nrab |
| Corrugated Carton (RSC) | Kev xa khoom ntau, cov thawv sab nraud, cov khoom hnyav | Siab heev | Tsawg rau nruab nrab |
| Qhov rai Box | Cov khw muag khoom noj khoom haus, khoom noj khoom haus, khoom noj khoom haus uas cov khoom pom tau ntxiv tus nqi | Nruab nrab | Nruab nrab |
Ib lo lus nug siv tau los pab txo qhov kev xaiv: tom qab tus neeg siv khoom qhib lub thawv, nws puas yuav khaws cia lossis muab pov tseg?Cov thawv nrujfeem ntau khaws cia, rov siv dua, lossis kho raws li ib feem ntawm cov khoom pom muaj nqis.Folding cartonsthiabcorrugated ntimfeem ntau yog tsim los rau ib leeg siv thiab pov tseg.
Paub cov qauv ua ntej pib tsim. Kev kho cov duab kos kom haum rau qhov sib txawv ntawm qhov sib txawv tom qab lub sijhawm muaj tswv yim ua tiav ntxiv sijhawm thiab tus nqi uas yuav luag txhua yam zam tau.
Kauj Ruam 3: Xaiv cov khoom raws li lub hom phiaj, tsis tshwm sim ib leeg
Cov khoom cuam tshuam rau cov xim luam tawm, qhov ua tiav ntawm qhov chaw ua haujlwm li cas, lub thawv tuav nws cov duab li cas, thiab lub tswv yim tactile nws ua rau cov neeg siv khoom txhais tes. Xaiv qhov tsos ib leeg yuav tsim teeb meem hauv ib qho ntawm lwm qhov ntev.
| Khoom siv | Cov ntawv thov siv | Luam Ntawv Zoo | Tus Nqi Theem |
|---|---|---|---|
| Coated Art Card (C1S / C2S) | Cov khoom muag muag, tshuaj pleev ib ce, ntim khoom noj | Zoo heev | Nruab nrab |
| Duplex Board | General khw muag khoom, ntim tshuaj | Zoo | Tsawg rau nruab nrab |
| Ivory / Dawb Board | Premium khw muag khoom, ntim sab hauv | Zoo heev | Nruab nrab |
| Kraft Daim Ntawv / Board | Eco-cov npe, khoom noj, khoom siv tes ua | Ncaj ncees rau Zoo | Tsawg rau nruab nrab |
| Greyboard (Chipboard) | Rigid box puag qauv | Tsis luam tawm ncaj qha - qhwv lossis laminated | Nruab nrab mus rau siab |
| E-Flute Corrugated | Cov thawv xa ntawv, e- lag luam, khoom plig | Zoo | Nruab nrab |
| B los yog C-Flute Corrugated | Shipping cartons, sab nrauv ntim | Ncaj ncees | Tsawg rau nruab nrab |
Peb cov lus nug tsim nyog teb ua ntej cog lus rau cov khoom siv:
- Lub thawv puas yuav tsum muaj sia nyob ntawm kev xa khoom xa tuaj, lossis nws puas tsuas zaum ntawm lub khw muag khoom txee hauv kev tswj xyuas?
- Puas yog qhov chaw yuav tsum nqa tag nrho -xim, siab- nthuav dav luam ntawv - raws li qhov raug raukhoom thawvmuag hauv khw muag khoom - lossis ib txoj kev luam tawm yooj yim dua puas tau?
- Puas muaj cov tseev kom muaj kev ruaj ntseg: cov ntsiab lus rov ua dua tshiab, cov ntawv pov thawj tshwj xeeb, lossis xaus - ntawm - kev cia siab rau kev pov tseg lub neej?
Xaiv cov khoom siv sib dua los yog pheej yig dua los txo cov nqi tsev yog qhov tsim nyog thaum lub thawv ua haujlwm rau cov khoom siv kho kom zoo nkauj lossis tswj cov khw muag khoom. Rau kev xa khoom siv lossis kev nthuav qhia hwm, cov khoom xaiv tsis yog qhov chaw txiav cov fab.
Kauj ruam 4: Npaj Artwork uas yog technically npaj rau ntau lawm
Ib qho qauv tsim uas zoo nkaus li zoo ntawm lub vijtsam tseem tuaj yeem tsim cov txiaj ntsig tsis zoo hauv kev luam tawm. Cov kev kos duab ntau tshaj plaws -cov teeb meem kev tsim khoom muaj feem cuam tshuam los ntawm kev kwv yees cov txheej txheem kev ua yuam kev - yuav luag tag nrho cov uas tuaj yeem zam tau yog tias cov ntaub ntawv raug npaj raug txij thaum pib.
Pib nrog lub dieline, tsis yog tus tsim
Lub dieline yog cov qauv qauv rau lub thawv: lub tiaj tus 2D layout qhia raws nraim qhov nws yuav raug txiav, folded, thiab glued. Txhua lub vaj huam sib luag, nrov plig plawg, thiab tab yog txhais los ntawm nws. Artwork yuav tsum tau tsim nyob rau sab saum toj ntawm qhov pom zoo tuag - tsis tsim nws tus kheej thiab haum rau tom qab.
Ib qho laj thawj rov ua dua ntawm kev ncua peb pom yog artwork xa ua ntej hnub tuag tau lees paub. Thaum qhov ntev tau hloov kho lossis cov qauv hloov pauv, cov duab kos yuav tsum tau rov ua dua los ntawm kos. Kev lees paub qhov tuag ua ntej tsis yog kev ua haujlwm - nws yog lub hauv paus uas txhua yam nyob ntawm.
Technical specifications for print-paj ntim artwork
| Specification | Txuj Kev Cai | Vim Li Cas Nws Tseem Ceeb |
|---|---|---|
| Kev daws teeb meem | 300 DPI yam tsawg kawg nkaus ntawm cov ntawv luam loj | Kev daws teeb meem qis dua ua rau pom pom qhov muag pom ntawm qhov ntim ntim |
| Ntshav | 3mm ntawm tag nrho cov npoo | Npog ib txwm txiav txav kom cov npoo dawb tsis tshwm rau ntawm lub thawv tiav |
| Thaj chaw nyab xeeb | 3-5mm nyob rau hauv txoj kab txiav | Khaws cov ntawv thiab lub logo kom meej ntawm txoj kev txiav |
| Xim hom | CMYK | RGB yog calibrated rau cov ntxaij vab tshaus; hloov mus rau CMYK rau luam tawm ua rau cov xim hloov tsis tau |
| Pantone sib phim | Qhia kom meej thaum lub npe hom xim luam tawm yog xav tau | CMYK qhia txog kev sib txawv ntawm kev khiav;Pantonetxuam guarantees ib tug tshwj xeeb, reproducible xim tshwm sim |
| Cov ntaub ntawv hom | AI, PDF, CDR (vector-raws li nyiam) | Vector cov ntaub ntawv teev tsis zoo poob thiab tso cai rau kev hloov kho ua ntej luam tawm |
| Fonts | Hloov tag nrho cov ntawv mus rau cov lus qhia lossis nkhaus ua ntej xa | Tiv thaiv font- hloov qhov yuam kev yog tias lub tshuab luam ntawv tsis muaj tib hom ntawv ntsia |
Tsib artwork yuam kev uas tsis tu ncua ua rau qeeb ntau lawm
- Xa cov ntaub ntawv hauv RGB xim hom- xim hloov pauv tau pom zoo thaum hloov mus rau CMYK, thiab qhov tshwm sim tsis tuaj yeem pom tau yam tsis muaj kev tswj hwm kev hloov pauv.
- Tsis muaj qhov chaw los ntshav- cov npoo dawb tshwm raws cov kab txiav hauv lub thawv tiav. Qhov no tsis tuaj yeem raug kho yog tias tsis luam tawm tag nrho cov khiav.
- Tsawg- cov duab daws teeb meem siv rau kev yees duab khoom- Cov duab uas zoo li ntse ntawm 72 DPI ntawm lub monitor feem ntau luam tawm tsis zoo ntawm qhov ntim qhov ntev.
- Cov ntawv nyeem lossis cov ntsiab lus tseem ceeb tau muab tso ze dhau los txiav lossis quav kab- cov ntsiab lus no yuav raug txiav tawm lossis zaum ua tsis taus pa tawm tsam ib qho quav hauv cov khoom tiav.
- Cov ntaub ntawv xa mus ua flattened JPEGs lossis screenshots- cov hom ntawv no tsis tuaj yeem sib cais, kho, lossis kho yam tsis tau pib tsim dua.
Yog tias koj tab tom ua haujlwm nrog tus tsim qauv, qhia qhov kev lees paub tuag nrog lawv ua ntej yuav pib ua haujlwm zoo. Yog tias koj muab cov duab kos ncaj qha, nug koj lub tshuab luam ntawv rau lawv cov ntawv qhia kos duab lossis qauv - feem ntau yuav muab ib qho.
Kauj Ruam 5: Tshawb xyuas txhua yam ntsiab lus ua ntej muab kev pom zoo zaum kawg
Thaum artwork tiav lawm, kho cov theem tshuaj xyuas raws li koj xav tau ib daim ntawv pov thawj zaum kawg. Ib qho yuam kev - tus lej xov tooj tsis raug, tus lej cim tsis raug, daim ntawv tshaj tawm tsis pom zoo - tuaj yeem ua rau tag nrho cov ntawv luam tawm siv tsis tau. Kev kho nws tom qab ntau lawm yuav tsum tau luam tawm tag nrho, uas yog ob qho tib si tus nqi ntawm kev khiav tshiab thiab ncua sij hawm rau koj lub sijhawm.
Dab tsi los tshuaj xyuas qhov systematically
- Cov khoom npe, qhov loj me, thiab qhov sib txawv - tseem ceeb tshwj xeeb yog tias koj muaj ntau SKUs nrog cov duab zoo sib xws
- Lub tuam txhab npe, lub vev xaib, thiab cov ntaub ntawv tiv tauj - paub meej tias cov no yog tam sim no thiab phim cov ntawv pom zoo
- Taglines thiab kev lag luam thov - txheeb xyuas txhua qhov tam sim no tau pom zoo siv rau hauv lub hom phiaj kev lag luam
- Barcodes - sim txhua tus nrog lub cev scanning, tsis yog lub koob yees duab xov tooj xwb
- QR cov lej - luam theej duab txhua tus lej thiab paub meej tias nws daws mus rau qhov chaw raug
- Hnub tas sij hawm los yog batch code qhov chaw - paub meej tias qhov chaw txaus tau faib rau hauv txoj haujlwm raug
- Cov ntawv tswj hwm - saib cov lus hauv qab no los ntawm kev lag luam
Kev lag luam- kev ua raws cai tshwj xeeb
| Kev lag luam | Cov ntsiab lus tseem ceeb ntawm kev ntim khoom |
|---|---|
| Khoom noj khoom haus thiab dej haus | Daim ntawv teev cov khoom xyaw, cov lus tshaj tawm tsis haum, cov ntaub ntawv khoom noj khoom haus, lub teb chaws ntawm lub hauv paus chiv keeb, kev cia khoom, qhov chaw hnub tas sij hawm, cov ntawv pov thawj xav tau |
| Tshuaj pleev ib ce thiab Skincare | Daim ntawv teev cov khoom xyaw tag nrho hauv INCI hom, net hnyav lossis ntim, cov ntsiab lus ntawm cov chaw tsim khoom, lub sijhawm -tom qab - qhib lub cim, qhov taw qhia lub neej txee, lub teb chaws tsim khoom |
| Noj qab haus huv | Cov lus qhia noj ntau npaum, ceeb toom txog kev noj qab haus huv, kev sau npe ntawm cov khoom lag luam lossis tus lej ntawv tso cai, tsuas yog tso cai thov kev noj qab haus huv xwb |
| Electronics thiab khoom siv | Warranty information, applicable safety symbols, voltage ratings, lub teb chaws ntawm lub hauv paus chiv keeb, ua raws li cov cim rau lub hom phiaj kev ua lag luam |
Labeling xav tau sib txawv los ntawm kev ua lag luam. Yog tias cov khoom yuav raug muag thoob plaws ntau lub tebchaws, txhua qhov chaw tuaj yeem nqa cov cai sib txawv. Paub meej tias yuav tsum muaj rau txhua lub lag luam lub hom phiaj ua ntej kos duab tiav - tsis yog tom qab cov thawv tau luam tawm.
Ib qho kev ntsuas ua tau zoo: nug ib tus neeg sab nraud ntawm pawg tsim thiab cov khoom lag luam los ua pov thawj cov duab kos zaum kawg ua ntej kev pom zoo. Tus kws tshuaj xyuas tshiab ntes cov khoom uas paub ua rau pawg neeg tseem ceeb tsis pom.
Kauj ruam 6: Xaiv txoj kev luam ntawv zoo rau koj tus qauv tsim thiab ntim
Txoj kev luam ntawv cuam tshuam rau xim sib xws, qhov tsawg kawg nkaus txiav txim kom muaj nuj nqis, lub sijhawm hloov pauv, thiab nqi tsev. Nws yog tsim nyog los daws qhov no thaum ntxov, vim hais tias cov txheej txheem thiab cov artwork cuam tshuam ib leeg - qee cov qauv xim thiab cov teebmeem tsuas yog ua tiav los ntawm cov txheej txheem tshwj xeeb.
Txhawm rau kom paub meej ntxiv ntawm txhua txoj hauv kev, saib peb lub ntsiab lus ntawmluam cov txheej txheem siv rau kev cai thawv.
| Kev luam ntawv | Qhov Zoo Tshaj Plaws Rau | Yam tsawg kawg nkaus kom muaj nuj nqis | Xim raug | Unit nqi ntawm Tsawg Volume |
|---|---|---|---|---|
| Digital Printing | Kev ua haujlwm luv luv, kev hloov pauv raws caij nyoog, kev xeem xaj, cov ntaub ntawv sib txawv | Los ntawm ib ncig ntawm 50-500 units (nws txawv ntawm tus neeg muag khoom) | Zoo | Siab dua rau ib chav tsev |
| Offset Printing (Litho) | Kev khiav loj dua yuav tsum tau ua kom zoo ib yam, siab - xim luam tawm zoo | Los ntawm ib ncig ntawm 500–1, 000+ units (vim los ntawm tus neeg muag khoom) | Zoo heev | Tsawg ib chav nyob ntawm ntim |
| UV luam ntawv | Premium finishes, xaiv cov teebmeem saum npoo, qhov chaw highlights | Ntau yam | Zoo heev | Nruab nrab mus rau siab |
| Flexographic luam ntawv | Corrugated thiab kraft ntim, yooj yim tsim nyob rau hauv siab ntim | Feem ntau 1, 000+ units | Zoo | Tsawg ntawm siab ntim |
Lus Cim: Yam tsawg kawg nkaus thiab tus nqi sib txawv ntawm cov neeg muag khoom thiab nyob ntawm seb lub thawv hom, cov khoom siv, thiab cov qauv tsim tsis yooj yim. Cov duab saum toj no yog cov ntsiab lus siv dav dav - paub meej nrog koj lub tshuab luam ntawv ua ntej npaj.
Digital luam ntawvyog qhov zoo- haum rau cov khoom lag luam tawm tshiab, qhov twg koj xav ntsuas qhov tshwm sim ntawm lub cev ua ntej ua haujlwm loj. Nws kuj tseem ua haujlwm rau cov xwm txheej uas artwork hloov ntau zaus lossis qhov sib txawv ntawm qhov sib txawv sib txawv tab sis nqa cov ntawv sib txawv lossis cov duab sib txawv.
Offset luam ntawvmuab tus nqi zoo tshaj plaws - toj ib - cov txiaj ntsig ntawm qhov ntim thiab tuav cov xim zoo sib xws thoob plaws txhua qhov kev khiav. Rau cov khoom lag luam nrog cov khoom lag luam ruaj khov thiab cov keeb kwm muag khoom meej, nws feem ntau yog qhov txiaj ntsig ntev dua - lub sijhawm xaiv.
Kauj Ruam 7: Xaiv Qhov Tiav Ua Ntej Ua Ntej Cov Ntim Tsis Muaj Tshaj Tawm
Kev ua tiav kev hloov pauv li cas saum npoo ntawm lub npov luam tawm zoo li thiab zoo li - thiab kev sib xyaw kom raug tuaj yeem cuam tshuam loj npaum li cas lub hom phiaj pom. Qhov yuam kev yog kho nws li kev kho kom zoo nkauj ntxiv es tsis yog qhov kev txiav txim siab ua nrog lub hom phiaj.
| Kev xaiv tiav | Pom thiab Tactile Effect | Qhov Zoo Tshaj Plaws Rau |
|---|---|---|
| Gloss Lamination | Ci ntsa iab, reflective nto | Bold, muaj yeeb yuj tsim; FMCG ntim khoom |
| Matte Lamination | Mos, tsis yog -reflective nto | Hwm, tsawg heev, lossis txwv tsis pub muaj npe |
| Soft Touch Lamination | Velvety, tactile nto | Khoom kim heev tshuaj pleev ib ce, electronics, high{0}} khoom plig ntim khoom plig |
| Spot UV | Xaiv gloss txheej tshaj cov ntsiab lus ntawm matte nto | Highlighting logos, qauv, lossis cov npe khoom; tsim qhov pom qhov sib txawv yam tsis hloov tag nrho saum npoo |
| Kub Stamping (Foil) | Nws yog xim hlau kub, nyiaj, los yog xim ntawv ci | Cov khoom plig zoo tshaj plaws, tshuaj pleev ib ce, jewellery, khoom kim heev branding accents |
| Embossing / Debossing | Nce los yog recessed kev ntxhib los mos ntawm qhov chaw | Logos, hom cim, hwm cov ntsiab lus ntawm cov qauv |
| Aqueous Txheej | Cov dej tiv thaiv- raws li txheej | Kev tiv thaiv dav dav; zaub mov- daim ntawv thov ntim khoom zoo |
The most effective finishing choices are usually the most restrained ones. A clean matte surface with spot UV applied only to the logo often reads as more premium than a box with multiple competing effects layered on top of each other. The goal is contrast with intention - one or two finishing decisions that reinforce the brand, rather than a list of effects applied because they were available.
Rau khoom plig thiab khoom kim heev ntim,magnetic kaw thawvnrog soft touch lamination thiab foil stamping yog ib qho zoo tshaj plaws nyob rau hauv- tau txais kev sib txuas ntawm txhua pawg. Rau cov khw muag khoom ntim ntawm cov peev nyiaj nruj dua, matte lamination ib leeg twb sawv cev rau kev txhim kho tseem ceeb ntawm cov khoom tsis muaj coated.
Kauj Ruam 8: Npaj kom muaj nuj nqis nyob ib puag ncig kev lag luam tiag tiag
Qhov kev txiav txim siab muaj feem cuam tshuam rau tus nqi tsev, qhov yuav tsum tau khaws cia, thiab cov khoom lag luam tam sim no tuaj yeem dhau los sai npaum li cas. Qhov kev ntxias kom xaj kom loj dua los txo tus nqi ntawm ib qho -unit price yog to taub - tab sis nws tsis yog ib txwm hu txoj cai.
Rau kev saib dav dav ntawm qhov kev txiav txim loj npaum li cas cuam tshuam nrog tus nqi, saib peb phau ntawv qhiayuav ua li cas tswj lub thawv ntim cov nqi luam ntawv.
Kev luam ntawv ntau lub thawv txo tus nqi ntawm ib chav tsev vim tias cov nqi teeb tsa - phaj- ua, kev npaj tshuab, kev siv lub tshuab tuag - yog kis thoob plaws kev khiav ntau dua. Ntawm qhov ntim tsawg, cov nqi teeb tsa tuaj yeem ua tus tswj hwm thiab tsim ib tus nqi ib -unit uas xav tias siab xav tsis thoob. Ntawm qhov ntim ntau dua, kev teeb tsa tau dhau los ua ib feem me me ntawm tag nrho thiab tus nqi ntawm ib -unit poob qis heev.
Uas tau hais tias, tshaj - xaj xaj yog nws tus kheej txaus ntshai:
- Qhov chaw cia thiab tuav cov nqi rau cov khoom muag uas tseem tsis tau xav tau
- Capital khi ua ntej nws tsim rov qab
- Kev pheej hmoo ntawm kev ua tsis tiav yog tias kev hloov pauv, kev tswj hwm kev hloov pauv, lossis kev hloov kho cov khoom ua rau cov khoom lag luam uas twb muaj lawm tsis tuaj yeem siv ua ntej nws siv.
Rau thawj qhov kev txiav txim lossis kev tshaj tawm cov khoom lag luam tshiab, pib qhov kev saib xyuas feem ntau yog txoj hauv kev kom ceev faj, txawm tias tus nqi siab dua rau ib -unit. Ib qho kev pib me me tau lees paub tias lub ntim ua tau raws li qhov xav tau hauv kev tsim khoom thiab tawm hauv chav rau kev hloov kho ua ntej cog lus rau ntim. Thaum tsim tau ruaj khov thiab qhov kev thov tau raug pov thawj, kev khiav loj dua ua rau muaj kev nkag siab ntau dua.
Yog tias koj tswj hwm ntau yam khoom sib txawv uas qhia tib lub thawv qauv tab sis nqa cov duab sib txawv, sib tham nrog koj lub tshuab luam ntawv seb cov ntaub ntawv sib txawv lossis cov cuab yeej sib koom ua ke tuaj yeem txhim kho tag nrho cov txiaj ntsig. Qhov no tsim nyog raising thaum lub sij hawm quoting theem, tsis yog tom qab ntau lawm tab tom pib.
Kauj Ruam 9: Ib txwm thov ib lub cev qauv ua ntej tag nrho cov khoom
Txhua qhov kev ntim khoom suav nrog yam tsawg kawg ib yam uas tsis tuaj yeem ntsuas tag nrho ntawm qhov screen: tuav lub thawv tiav. Ib qho piv txwv ntawm lub cev qhia tau hais tias cov khoom xav li cas, seb cov xim puas tau rov ua dua tshiab, seb cov qauv folds huv, thiab seb qhov ntev puas yog rau cov khoom tiag.
Hla cov qauv theem kom txuag tau ob peb hnub yog ib txoj hauv kev txhim khu kev qha ntau dua los tsim qhov teeb meem loj dua tom qab. Tus nqi ntawm tus qauv yog me me piv rau tus nqi ntawm reprinting tag nrho cov khoom khiav.
Yuav ntsuas dab tsi thaum tshuaj xyuas cov qauv ntawm lub cev
- Quav thiab sib sau lub thawv koj tus kheej - xyuas tias nws kaw tau yooj yim thiab tuav nws cov duab yam tsis tau yuam
- Ntim cov khoom siv tiag tiag hauv, suav nrog txhua qhov ntxig, thiab paub meej tias qhov haum yog qhov tseeb raws li qhov tseeb
- Tshawb xyuas cov xim luam tawm hauv cov teeb pom kev zoo uas cov khoom yuav tshwm sim los yog muab tso tawm - tsis yog nyob rau hauv chaw ua haujlwm teeb pom kev zoo
- Xyuas tag nrho cov ntawv tiv thaiv daim ntawv pom zoo, cim los ntawm tus cwj pwm rau txhua yam tseem ceeb xws li barcodes thiab cov ntaub ntawv tswj hwm
- Txheeb xyuas qhov ua tiav zoo - qhov chaw UV yuav tsum tau muab tso rau qhov tseeb thiab huv si; ntawv nyiaj stamping yuav tsum zoo ib yam thiab zoo -adhered nyob rau saum npoo
- Paub meej tias cov kab folds huv si thiab cov qauv kev ua tau zoo sib xws li qhov kev xav tau
Yog tus qauv qhia qhov teeb meem
Tsa nws nrog lub tshuab luam ntawv ua ntej pom zoo rau kev tsim khoom loj. Feem ntau cov teeb meem pom nyob rau hauv cov qauv theem - ib tug xim uas yog me ntsis tawm, ib tug quav kab uas tsis huv, ib tug dimension uas yuav tsum tau ib tug me me kho - yog fixable ua ntej tag nrho cov khiav. Tshawb nrhiav tom qab ua tiav kev tsim khoom, tib qhov teeb meem tseem kim dua los hais thiab yuav luag txhua zaus yuav tsum tau luam tawm tag nrho.
Kev pom zoo qauv kuj yog theem ntawm pebtxheej txheem tswj kom zoolees paub tias cov qauv tsim tau ua tiav ua ntej kev tso cai tag nrho.
Kauj Ruam 10: Daim ntawv qhia tawm tag nrho cov sijhawm tsim khoom ua ntej pib ua haujlwm
Hnub tso tawm tas thiab lub sijhawm tsis tau npaj tseg yog ob yam uas ua rau muaj teeb meem ua ke. Thaum lub sijhawm hloov kho cov duab kos duab, cov qauv coj mus kuaj, thiab kev thauj mus los tau ntxiv, ib txoj haujlwm uas tuaj yeem ua haujlwm tau zoo tuaj txog lig - feem ntau vim tias tsis muaj leej twg tsim cov theem tiv thaiv daim ntawv qhia hnub ua ntej pib ua haujlwm.
Cov lus hauv qab no muab cov lus qhia dav dav rau kev txiav txim ntim khoom. Lub sijhawm ua haujlwm tiag tiag nyob ntawm cov txheej txheem nyuaj, kev ua tiav, cov khoom muaj, thiab cov khoom siv ua haujlwm. Ib txwm paub meej tias lub sijhawm ua haujlwm ntawm lub sijhawm luv luv.
| Theem | Yuav ua li cas | General Reference (Hnub Ua Haujlwm) |
|---|---|---|
| Luv luv thiab hais lus | Dimensions, kom muaj nuj nqis, cov khoom siv, thiab cov kev xav tau tiav tiav; nqe lus muab | 1–3 |
| Kev npaj Dieline | Cov qauv qauv tau lees paub lossis muab los ntawm lub tshuab luam ntawv | 1–3 |
| Kev npaj kos duab | Tsim tsim los yog yoog raws li kev pom zoo tuag | 3-10 (nws txawv ntawm qhov nyuaj) |
| Artwork tshuaj xyuas thiab pom zoo | Lub tshuab luam ntawv txheeb xyuas cov ntaub ntawv tshwj xeeb; tus neeg siv khoom muab kos npe zaum kawg - tawm | 1–3 |
| Kev kuaj lub cev (yog tias thov) | Cov qauv tsim thiab tshuaj xyuas; hloov kho yog tias xav tau | 3–7 |
| Qauv pom zoo | Cov neeg siv khoom lees paub cov qauv ua tau raws li qhov yuav tsum tau ua rau ntau lawm | 1–2 |
| Ntau lawm | Daim ntawv luam tawm ua tiav | 5–12 |
| Kev tshuaj xyuas zoo thiab ntim khoom | Cov ntaub ntawv pov thawj raug kuaj pom pom zoo; ntim thiab npaj rau kev xa khoom | 1–3 |
| Shipping thiab xa khoom | Kev hla mus rau qhov chaw - sib txawv heev los ntawm txoj kev xa khoom thiab qhov chaw | Ntau yam |
Tag nrho cov sij hawm siv rau tus qauv txiav txim (tsis suav shipping): kwv yees li 3 mus rau 6 lub lis piam los ntawm kev lees paub luv luv kom ua tiav cov khoom.Premium finishes, complex qauv, los yog siab ntim yuav ncua qhov no. Yog tias koj muaj hnub xa khoom tas, ua haujlwm rov qab los ntawm nws nrog koj lub tshuab luam ntawv thaum pib ntawm qhov project - tsis yog thaum kos duab npaj txhij.
Feem ntau ua rau ncua sij hawm thiab yuav ua li cas zam lawv
| Ua Tsaug | Yuav Tiv Thaiv Li Cas |
|---|---|
| Artwork xa tsis tau los ntshav, hauv RGB, lossis ntawm kev daws teeb meem tsis txaus | Thov lub tshuab luam ntawv daim duab qhia ua ntej tsim pib; tshuaj xyuas cov ntaub ntawv tiv thaiv kev xav tau ua ntej xa |
| Lub thawv qauv hloov tom qab kos duab tau npaj | Txheeb xyuas cov qauv thiab kev tuag ua ntej pib ua haujlwm muaj tswv yim |
| Qhov yuam kev hauv cov ntawv nyeem, barcodes, lossis cov ntsiab lus ua raws tom qab pom zoo | Ua ib qho kev tshuaj xyuas nrog ib tus neeg sab nraud pab neeg tsim ua ntej muab kos npe zaum kawg - tawm |
| Sampling tsis suav rau hauv lub sijhawm ua haujlwm | Tsim lub sijhawm piv txwv rau hauv txoj kev npaj los ntawm qhov pib, tsis yog qhov kev xav tom qab |
| Tsis muaj qhov tsis sib xws ntawm kev ua tiav ntau lawm thiab hnub xa khoom xav tau | Ntxiv qhov tsawg kawg nkaus ntawm ib mus rau ob lub lis piam ntawm kev tsim khoom tiav thiab thaum xav tau lub thawv |
Kev lag luam-Kev txiav txim siab tshwj xeeb tsim nyog paub
Cov khoom lag luam tsim cov kev xav tau ntawm kev ntim khoom hauv txoj hauv kev uas daim ntawv teev npe tsis raug ntes. Kev kho txhua lub thawv raws li kev hloov pauv tau zoo li tsim cov ntim khoom uas tsim nyog tab sis kev lag luam tsis muaj zog rau cov khoom tshwj xeeb nws nqa.
Cov khoom ntim khoom noj thiab dej haus yog qhov xav tau tshaj plaws hauv kev ua lag luam hauv ntau lub khw: cov npe khoom, cov lus tshaj tawm tsis haum, cov khoom noj khoom haus, cov ntsiab lus ntawm cov chaw tsim khoom, cov xwm txheej khaws cia, thiab hnub tas sij hawm qhov chaw yog tus qauv thoob plaws ntau cheeb tsam, nrog rau cov ntawv pov thawj ntxiv yuav tsum tau nyob ntawm cov khoom thiab nws qhov chaw. Khoom noj khoom haus-inks thiab coatings nyab xeeb yog ib qho kev txiav txim siab ntawm no, tsis yog ib qho kev hloov kho tshiab, thiab cov kev cai yuav tsum tau lees paub rau txhua lub khw muag khoom ua ntej kos duab tiav.
Cosmetic ntim thawvzaum ntawm qhov kev sib tshuam ntawm kev ua raws cai thiab kev nthuav qhia hwm. INCI-formatted ingredient lists, lub sij hawm-tom qab- qhib cov cim, thiab cov chaw tsim khoom cov ntaub ntawv yog cov qauv yuav tsum muaj nyob thoob plaws lub khw loj. Ntawm cov qauv tsim, pawg no feem ntau pom zoo cov ntaub ntawv hwm thiab ua tiav - soft touch lamination, spot UV, thiab kub stamping yog ib qho yooj yim vim tias qhov pom zoo ntawm cov ntim ncaj qha cuam tshuam rau qhov pom tus nqi ntawm cov khoom sab hauv. Kev sib raug zoo thoob plaws ib qho khoom lag luam kuj tseem ceeb ntawm no: kev sib txuam xim thiab cov qauv ntawm cov khoom yuav tsum tau txhais thiab tswj xyuas thoob plaws txhua qhov SKUs.
E-kev lag luam thiab ncaj qha- rau- cov neeg siv khoom ntim yuav tsum muaj sia nyob hauv lub network xa tuaj ua ntej nws tuaj txog ntawm tus neeg siv khoom txhais tes. Cov qauv kev xaiv yuav tsum raug soj ntsuam raws li qhov tseeb ntawm kev thauj mus los - tsis yog qhov zoo tshaj plaws - xwm txheej xwm txheej. Mailer-style corrugated thawv tau dhau los ua qauv rau ib qho laj thawj: lawv muab kev tiv thaiv muaj txiaj ntsig yam tsis ntxiv qhov hnyav dhau. Cov khoom lag luam sab hauv - luam tawm sab hauv vaj huam sib luag, cov ntaub so ntswg, cov ntawv ntxig - kuj tau dhau los ua lub hom phiaj tseem ceeb rau ntau qhov ncaj qha - rau- cov neeg siv khoom lag luam, vim tias lub sijhawm unboxing feem ntau yog thawj lub cev sib cuam tshuam cov neeg siv khoom nrog cov khoom.
Rau khoom plig thiab khoom kim heev ntim, lub thawv nws tus kheej yog ib feem ntawm cov khoom.Printed khoom plig thawvFeem ntau khaws cia, tso tawm, thiab yees duab, uas txhais tau hais tias cov khoom hnyav, cov txheej txheem rigidity, thiab ua tiav qhov tseeb txhua qhov teeb meem ntawm no ntau dua li lwm ntu. Rigid tsim nrog sib nqus kaw, hwm lamination, thiab ntawv ci lossis embossing cov ntsiab lus yog cov qauv siv nyob rau hauv siab kawg ntawm pawg no. Lub sij hawm ua cov hmoov txhuas feem ntau ntev dua vim kev tsim kho nyuaj, thiab qhov no yuav tsum tau muab rau hauv kev npaj txij thaum pib.
Cov lus nug nquag
Kuv puas yuav tsum tau npaj artwork ua ntej thov qhov kev tsocai?
Tsis yog. Cov lus hais tuaj yeem npaj tau raws li qhov loj me ntawm cov khoom, lub thawv style, cov khoom nyiam, qhov xav tau ua tiav, thiab ntau npaum li cas. Artwork feem ntau yog tsim los ntawm - lossis ua tiav - tom qab qhov kev txiav txim siab tau lees paub, uas tshwm sim thaum cov qauv tsim thiab qhov yuav tsum tau pom zoo. Yog tias koj muaj lub tswv yim artwork lossis hom lus qhia ntawm theem quoting, sib qhia lawv yuav pab xyuas kom meej cov ntawv tsocai rau ib qho tshwj xeeb luam ntawv lossis ua tiav.
Yam ntaub ntawv twg yuav tsum tau xa tuaj rau kuv cov khoom ntim khoom?
Vector-raws li hom ntawv yog qhov xav tau: Adobe Illustrator (.AI), hloov tau PDF, lossis CorelDRAW (.CDR). Cov no tswj tau qhov zoo ntawm txhua qhov teev thiab tso cai rau kev hloov kho yam tsis muaj kev poob zoo. JPEG thiab PNG cov ntaub ntawv feem ntau tsuas yog tsim nyog rau cov duab thaij duab hauv qhov tsim, thiab tsuas yog thaum muab ntawm 300 DPI lossis siab dua ntawm qhov loj me. Tag nrho cov fonts yuav tsum tau hloov mus rau cov qauv lossis nkhaus ua ntej xa cov ntaub ntawv.
Dieline yog dab tsi thiab kuv puas yuav tsum tau muab ib qho?
Dieline yog lub tiaj tus 2D qauv qauv qhia raws nraim qhov twg lub thawv yuav raug txiav, folded, thiab glued. Feem ntau, lub tshuab luam ntawv muab qhov tuag raws li qhov pom tseeb lub thawv style thiab qhov ntev. Artwork yuav tsum tsis txhob muab tso rau ntawm ib tug tuag kom txog rau thaum tus qauv tau ua tiav - hloov mus rau tus qauv tom qab tsim tau pib feem ntau yuav tsum rebuilding artwork los ntawm kos.
Dab tsi yog qhov tsawg kawg nkaus txiav txim kom muaj nuj nqis rau kev cai luam ntawv thawv?
Qhov no nyob ntawm lub thawv hom, cov khoom siv, thiab kev luam ntawv. Raws li kev siv dav dav, kev luam ntawv digital feem ntau tso cai rau kev khiav lag luam pib ntawm 50-500 units; offset luam ntawv feem ntau pib ntawm 500-1,000 units lossis siab dua. Cov thawv nruj thiab cov qauv tshwj xeeb zoo li yuav muaj qhov tsawg dua vim qhov kev siv cuab yeej thiab kev tsim kho nyuaj. Txheeb xyuas qhov tsawg kawg nkaus nrog koj lub tshuab luam ntawv raws li koj qhov kev xav tau tshwj xeeb ua ntej npaj.
Ntev npaum li cas cov txheej txheem tsim khoom siv tag nrho?
Rau cov qauv kev txiav txim, tso cai rau kwv yees li 3 mus rau 6 lub lis piam los ntawm kev lees paub luv luv kom tiav kev tsim khoom, tsis suav nrog kev xa khoom. Qhov no suav nrog kev lees paub kev tuag, kev npaj kos duab thiab kev pom zoo, qauv, kev tsim khoom, thiab kev tshuaj xyuas zoo. Premium finishes los yog complex qauv tuaj yeem txuas ntxiv qhov no. Yog tias koj muaj lub sijhawm xa khoom tsis tu ncua, lees paub lub sijhawm nrog koj lub tshuab luam ntawv ntawm lub sijhawm luv luv thiab ua haujlwm rov qab los ntawm hnub koj xav tau cov thawv hauv tes.
Dab tsi yog qhov txawv ntawm CMYK thiab Pantone xim txuam?
CMYK luam ntawv sib txuas ua ke plaub txheej txheem inks - cyan, magenta, daj, thiab dub - los tsim cov xim ntau yam siv hauv cov qauv ntim luam ntawv. Nws txaus rau feem ntau daim ntawv thov.Pantoneyog ib qho txheej txheem txheej txheem uas tshwj xeeb ua ntej- cov inks sib xyaw lav qhov tseeb, cov xim rov tsim dua txawm hais tias lub substrate lossis ntau lawm khiav. CMYK tuaj yeem qhia qhov sib txawv ntawm kev khiav; Pantone txuam yog qhov kev xaiv zoo dua thaum hom xim xim yog qhov tseem ceeb - tshwj xeeb tshaj yog rau cov xim logo uas yuav tsum tau ua raws li ntau yam ntaub ntawv luam tawm lub sijhawm.
Kuv yuav ua li cas yog tias tus qauv ntawm lub cev qhia txog qhov teeb meem?
Nqa nws nrog lub tshuab luam ntawv ua ntej pom zoo cov qauv rau kev tsim khoom loj. Feem ntau cov teeb meem pom nyob rau theem no - xim txawv, ib qho tsis meej pem, qhov loj me uas xav tau kev hloov me ntsis - yog kho tau ua ntej tag nrho cov khoom pib. Tib qhov teeb meem pom tom qab kev ua tiav yog qhov kim dua thiab yuav luag txhua zaus ua rau tag nrho rov luam dua. Cov qauv theem tshwm sim los tiv thaiv qhov xwm txheej no.
Kuv puas tuaj yeem xaj cov ntim khoom los ntawm cov khoom siv rov ua dua lossis cov ntaub ntawv pov thawj ruaj khov?
Yog lawm. Cov kev xaiv muaj xws li cov laug cam ua los ntawm cov khoom siv rov ua dua tshiab, cov ntaub ntawv pov thawj los ntawm covForest Stewardship Council (FSC), soy-raws li inks, thiab biodegradable laminate lwm txoj kev. Yog tias yuav tsum muaj cov qauv kev ruaj ntseg tshwj xeeb lossis ntawv pov thawj yuav tsum tau - seb puas yog rau koj cov khoom lag luam kev lag luam lossis kom tau raws li tus neeg muag khoom lossis cov kev cai tswj hwm - qhia qhov no thaum lub sij hawm luv luv kom cov ntaub ntawv ua raws cai thiab cov ntaub ntawv muab yog tias xav tau.
Ua ntej- Daim Ntawv Teev Npe: Ua ntej koj lees paub qhov kev txiav txim ntim khoom
- Dimensions tau lees paub raws li cov khoom ntim tag nrho, suav nrog txhua qhov ntxig thiab cov ntim khoom thib ob
- Lub thawv qauv xaiv thiab lees paub ua ntej kos duab pib
- Cov khoom raug xaiv raws li qhov hnyav ntawm cov khoom, kev xa khoom, kev xav tau luam tawm, thiab hom kev tso npe
- Dieline tau txais los ntawm lub tshuab luam ntawv ua ntej kev tsim qauv pib
- Artwork npaj ntawm 300 DPI yam tsawg kawg nkaus, nrog 3 hli los ntshav, hauv CMYK xim hom, nrog fonts hloov mus rau cov qauv
- Tag nrho cov ntawv nyeem, barcodes, QR cov lej, thiab cov ntaub ntawv tswj xyuas tau tshuaj xyuas thiab xyuas kom raug
- Txoj kev luam ntawv xaiv kom phim cov qauv tsim, ntim, thiab pob nyiaj siv
- Cov kev xaiv tiav tau lees paub thiab ua raws li hom thiab cov khoom xav tau
- Kev npaj kom muaj nuj nqis raws li qhov xav tau tiag tiag, muaj cia, thiab tsim kev ruaj ntseg
- Cov qauv ntawm lub cev thov thiab tshuaj xyuas ua ntej kev tsim khoom loj tau pom zoo
- Tag nrho cov sij hawm tsim khoom tau teeb tsa rau hnub xa khoom, nrog rau lub sijhawm tsis muaj
Yog tias koj npaj txhij los tham txog koj cov kev xav tau ntim khoom,xa ib daim ntawv thovthiab peb pab neeg yuav ua raws li cov kev xaiv raws li koj cov khoom specifications, ntim, thiab ncua sij hawm.
